Affiliate management is one of the key issues facing those striving to make the most from their paid search marketing budget.
Affiliate bidders pose a number of implications for your PPC campaign. Affiliates may be forcing up the cost of your own brand or trademarked keywords and they may also be having a detrimental effect on your brand.
Despite the best efforts of online businesses, with stringent terms and conditions on paid search bidding included in many affiliate scheme agreements, affiliate management still poses a major issue for PPC campaign managers. The sheer volume of affiliates, particularly in competitive markets, makes it increasingly difficult to track who exactly is bidding on your key terms.
Stickyeyes, the leading online marketing agency with more than 12 years experience in paid search marketing, has recognised this problem which is why affiliate tracking is now a key feature in our latest innovation; Market Defender.
Market Defender, the innovative PPC campaign management tool, is designed to give you valuable data to help you to track affiliates and determine exactly who is bidding on your key terms.
Unlike other affiliate tracking systems, Market Defender analyses your campaign every hour to assess both what your competitors and affiliates are doing in the PPC marketplace. This allows you to clampdown on misuse of your brand or trademarks and, where applicable, better police your affiliate terms and conditions.
Market Defender will detail the bidding trends and habits of your competitors and keywords, the ad copy that they are using and any special offers that they may be promoting, allowing you accurately identify any rogue affiliates as part of your affiliate management strategy.
By pinpointing exactly which affiliate ID's are associated with each individual ad copy, Market Defender ensures that your affiliate tracking strategy is as effective and efficient as possible.
