If you have been tasked with managing your business's online marketing strategy, you'll be well aware of the need to protect your online brand.
Online brand protection is one of the biggest considerations facing paid search campaign managers, providing demanding, ongoing challenges that take up valuable resource and can have drastic effects on your campaign budget and ROI.
Threats to your online brand and PPC campaign come in various, with both competitors and affiliates bidding on your brand and trademarks proving to be one of the biggest headaches for PPC campaign managers. Affiliate brand bidding can significantly force up the cost of some of your trademark keywords whilst competitor bidding can have adverse effects on your brand reputation.
Market Defender, the innovative PPC software from online marketing experts Stickyeyes, is designed to give you valuable data to help make online brand management easier and more cost effective.
With more than 12 years of experience in paid search marketing, Stickyeyes has identified the key challenges facing PPC advertisers and developed a tool that addresses the key issues surrounding online brand management.
Market Defender keeps a constant overview of your paid search campaign and those of your competitors, giving you statistics updated on an hourly basis that allow you to track both your competitors and affiliates.
By tracking the bidding activities of your competitors, you can highlight exactly who is bidding on your brand terms and forcing up your costs. You can see which terms competitors are bidding on as well as the ad copy that they are using, allowing you to report misuse of your trademarks and control exactly who is using your brand name.
As well as tracking competitors, Market Defender will also help you to keep your affiliates in check, detailing which affiliates are bidding on your key terms and the ad copy that they are using, allowing you to determine whether they are in breach of your affiliate management policy.
If you are finding online brand protection to be a time-consuming and costly exercise, take a tour of Market Defender to see how you can get the unfair advantage in your paid search marketing.
