Ads Displayed
The Ads Displayed report will show you what ad copy your competitors are using and how often they are using it.
This report will display the name of the competitor, the Ad title and ad text. The report will also show how often that particular ad has been seem by Market Defender on that keyword. This is particularly useful for monitoring competitors that are using multiple ads on one keyword.
This report is ideal for gaining a better understanding of how your advertisers are using paid search. By monitoring their ad copy, you can see which offers, promotions or USPs that they may be highlighting and determine which particular ad formats they favour. If they are using a particular ad more frequently than others, this could indicate a higher click-through rate.
